Above-The-Fold Content That Converts For Your Website

Powerful Above-The-Fold Example

If you want to create above-the-fold content that converts more eyes on your website into paying clients, customers and deals… then keep reading.

It can be easy for people not to pay attention to the “above-the-fold” strategy much because most of the clicks happen as users scroll down the page. It is crucial that you don’t discredit the importance of powerful above-the-fold content for your website. There are two major reasons why it is so important:

  1. It is the user’s first impression. You cannot get another shot at this!
  2. People make snap judgements.
  3. Making it easy for the white hot leads to convert.


It is important to impress a positive, powerful brand experience into the user’s mind as soon as they land on your site. Google confirmed that it takes 50 milliseconds (0.05 seconds) for a user to form a first opinion about a website that determines whether they stay or go. And guess what? Those 50 milliseconds are being spent on the above-the-fold of your website!

Your above-the-fold content should include these 4 key components to build a solid first impression:

  1. Powerful design
  2. High speed and functionality
  3. Strategic positioning and messaging
  4. Clear CTA


I like to think of design a little differently. I see design as the way to visually capture your brand’s unique essence. The look and feel of your website is what sets the tone and mood of your site. The colors, the fonts… all of it contribute to a certain “feel” and essence.

Did you know that 93% cite design as the sole reason they do not trust certain websites? If your website has an unprofessional or poor looking design, you are tarnishing your company’s credibility. It’s that simple. Design is important!


Let’s admit it, we easily lose patience on sites that take forever to load… and by forever, I mean 3 seconds or more. Yup! 40% of users will leave a page that takes longer than three seconds to load. We have shorter attention spans than a goldfish! The sad part is, most websites take upwards of 5 or 6 seconds to load. Additionally, about 88% of users are less likely to return to a site after a bad experience so it is crucial to make sure that your site is functioning properly, loading fast and looks visually engaging.


What is the very first word or phrase in your above-the-fold content that people see when they land on your website? You better make sure it has nothing to do with you. If you have your title (what you do) as the top message on your website, you’ve lost them.

Hear me when I say this: IT IS NOT ABOUT YOU!

When a user lands on your site, it is important that you speak directly to them. Make sure your copy and messaging are speaking to your target audience. It’s about converting them right? So make it about them! It is crucial that you speak into their pain points and/or the possibility you see for them.

An average of 65% of people that feel an emotional connection to a brand say it is because “they care about people like me.” Establish a strong personal and emotional connection with users who land on your site by creating messaging that speaks specifically to them. 

You can see an example of a site that does this well if you watch the video above.


While yes it is true that the CTA buttons on the above-the-fold do not get as much clicks as the one’s below the fold, however do not make it hard for someone to convert who is hot ‘n’ ready to become a paying client or customer! That’s like someone right in front of you writing you out a check, handing it over…and there is no one to take it! Get it?

Personalized CTAs perform 202% better than basic CTAs. Create calls to action that are relevant to what the user is getting when they click that button. And for the love of Pete, stop use “submit” buttons. People are actually less likely to click on generic buttons like this because it causes confusion and doesn’t feel “safe” because they don’t know exactly what they are getting.

At the end of the day, the goal of the above-the-fold is this: entice the interested and convert the already-sold. 

If you would like to download the free checklist I have that goes over the rest of the building blocks of a successful website (not just the above-the-fold content), here’s where I talk about my best website tips and how to get more leads from your website. I also created a downloadable website checklist that you can use to make sure your site checks off all of the critical pieces it should have.

I hope you enjoyed this post and that it was valuable for you! If it was, please be sure and leave a comment below to let me know what you got out of it. If you have any questions, please feel free to ask in the comments below as well!

Meditation Techniques for Beginners

I’m going to share my BEST meditation techniques for beginners that will have you feeling much more excited and inspired to meditate every single day. I know meditation has developed a certain ‘rep’ that may leave you feeling uninspired to meditate. So, before we dive in, let’s first quickly go over the health benefits of meditation…

Quick Benefits of Meditation:

  • Boosts your health and happiness
  • Reduces stress and anxiety levels
  • Promotes emotional well-being
  • Enhances self-awareness
  • Lengthens attention span
  • Improves sleep
  • Improves concentration and focus

Key Principles You Must GET

Now that you know why you should do it, here’s some really important things you MUST KNOW before we get into the specific meditation techniques for beginners.

  1. Let go of what it “should” look like. Stop SHOULDING on yourself!

    There is no right or wrong way to meditate. What works for someone else may not work for you.

    Let go of what it should look like. This will free you up immediately. Know that you will be creating your own unique practice and focus on enjoyment instead of “perfection” and “doing it right”.

  2. Be patient.

    Know that this is your practice… and it takes practice. Each time you meditate, you are creating your practice. It is crucial that you be patient and enjoy the process of creating your meditation practice.

    If you don’t already meditate or you’re not quite grasping meditation now, just like anything else in life, it takes time! It will take your commitment, dedication and consistency. Show up every day to your practice and it will show up for you.

    One of my favorite examples of this is in Julia Roberts’ Eat, Pray, Love movie.

    Remember the scene where she was in India and she kept slapping her face because of the flies and getting all distracted? These things happen! And it’s okay! The important part is that she stayed committed and continued to practice until she got it down.

    When you get distracted and find that your mind is wandering at all directions, it’s okay. Don’t get frustrated. Just smile to yourself and laugh it off. Embrace it. It’s part of the practice and part of finding your way.

  3. Be gentle with yourself and DON’T JUDGE

    I used to get really frustrated with myself when I tried meditating. The thing is… this frustration comes from judgement. I was judging myself for meditating “wrong”.

    There is NO right or wrong way to meditate!

    Don’t judge your process! Be with it and be with yourself fully and completely. Focus on the moment and being present. Let go of judgement and be gentle with yourself along the way.

    I started off meditating only for two minutes. Anything longer than that can feel like a long time when you’re brand new to meditation. I used a timer with a meditative sounding bell that would go off when the two minutes was up. This worked for me in the beginning and you’re welcome to try this technique out. 🙂

  4. Test different methods

I get asked a lot whether it’s best to follow a guided meditation or your own.

You might not like my answer for this, but it really depends. Everyone is different. Test different methods and see what works for you and what has you feeling most present, mindful, and in your body.

I actually don’t do guided meditations in the morning. I do my own because I want to just be with myself and have my moment without someone talking in my ear. I want to be mindful and present in my own body so for me, guided meditations take me away from that. The only time I do guided meditations is if I cannot sleep… it actually really helps!

Test different methods and see what works for you. The best part of meditation is that you can mold your own practice!

So what are my meditation techniques for beginners? What does it look like and what do I do that helps me? Well, if you’re an analyzer like me… these tips may really help you because they worked for me!



Yes, I know this sounds a bit cliche’ but it truly works. If I find that I’m having trouble focusing on my thoughts, I really focus on my breath and my breathing.

I know you may have heard of this before but while I’m focusing on my breath and my breathing, I’m also focusing on my bodily sensations. I focus on each body part (my finger tips, my hands, my feet, my shoulders, etc.) and really feel what each part of my body feels like. It is a really cool feeling. Think about the last time that you sat and really felt every little fragment of your body. We rarely ever do this!

I focus on these sensations in my body because it grounds me and gets me present in my body. This mindfulness and being-ness brings me peace and creates stillness. Even just doing this is powerful on its own and is already a beautiful practice.


Once I get in the present, I start visualizing and focus my thoughts on one specific thing until I get to the point of experiencing it fully.

I usually like to visualize my ideal future, like an event or something in my life that I want to manifest. Then I’ll start feeling all the feelings as if what I wanted was being made manifest in that very moment.

For example if I’m on stage, I would be experiencing what that would feel like in my body– the rush of energy, excitement, and invigorating feelings I would feel. This is actually a really powerful way to manifest what you want in your life because you’re getting your body in the state of receiving it.


Okay this one may sound a bit weird but if I’m having some trouble focusing, I’ll direct my focus to my third eye. Your third eye is said to be located around the middle of your forehead, slightly above the middle of your eyebrows.

I will try to “look through” my third eye to activate it. For some reason, I find that it quiets my mind and it sends a bit of a tingling sensation through my eyes and my head. I also like to visualize through my third eye. So basically what that means is I will focus on activating my third eye, while visualizing and experiencing something I want in my body.


I challenge you to meditate every single day for thirty days. You can start off slow and build your way up. Here’s my challenge:

  • Week 1 = 2-3 minutes per day
  • Week 2 = 4-5 minutes per day
  • Week 3 = 6-7 minutes per day
  • Week 4 = 10 minutes per day

Set a timer and test out different meditation techniques. Remember to stay committed and be patient with yourself. Find your own practice of what works for you. That is the beauty of meditation.

So that’s it! Those are my top meditation techniques for beginners. I hope you enjoyed or at least got something out of it! Please leave a comment below if you have any questions or just want to add to the conversation.