John Assaraf: Transform Your Fear Into Fuel (Ep. 9)

John Assaraf is an entrepreneur, brain researcher, and CEO of NeuroGym. He is one of the leading behavioral and mindset experts in the world, with a unique ability to help people release the mental and emotional obstacles that prevent them from achieving their very best in life and business. This is an episode you won’t want to miss!


John Assaraf is also the author of two New York Times best-selling books: “Having It All” and “The Answer,” and was featured in the blockbuster movie hit, “The Secret.” His brand-new book is called “Innercise: The New Science to Unlock Your Brain’s Hidden Power”.  

John drops so much value in this episode, you’ll definitely want to take notes! He has a very scientific approach to explaining how the mind works. 

In this value-packed episode, we go over…

  • How to transform your fear into fuel
  • The neuroscience perspective of change (insanely powerful!)
  • How to “innercise” and train your brain for success
  • The four F’s of fear (my first time hearing this)
  • The five things that hold people back
  • Uncovering the underlying causes of your effects so that you can transform your results
  • How to create new strong neural connections so that you can create a new powerful reality for yourself
  • What to do when you want to change a habit
  • How to deactivate limiting beliefs and patterns and create new ones that empower you
  • And so much more!!

Pain to Purpose

It’s amazing how the greatest pains in our life often turn out to be the best lessons we’ll ever have. When John was in his early twenties, he had a bowel disease. One day while he was surfing through the channels, John saw this television show that intrigued him to explore the connection between the mind and the body that can essentially be the solution to almost everything.

He began to study this little mass inside of our skull that controls everything in our body and in doing so, he discovered just how powerful it can be. Disease means we are at dis-ease. So the question is, how do we become at-ease?

Additionally, disease is an effect. So we must then ask ourselves, what is the cause?

Listen to the beginning of the episode to dive deeper into this with us.

The Psychology of Fear

In the episode, John explains that most people are ignorant in understanding what fear is. Not stupid, just ignorant. We don’t know what we don’t know and even the things we think we do know may not be 100% correct.


There are fifty different types of fear and these are all in our subconscious mind. What causes fear for you may not cause fear for other people. -John Assaraf

It’s never the thing that causes fear, it’s the subconscious interpretation that we have been conditioned to believe. John explains in detail the science behind our feelings and the fears we have.

Transforming Fear Into Fuel

Fear is a signal. It is our response to the signal that matters.

The number one priority of the brain above all else is survival and safety. To an untrained person, when something appears to threaten their safety, the mind automatically wants to run away from experiencing the perceived danger. However, to someone who has been trained to respond to the fear, it can fuel them into forward-moving action.

If you want to enhance or develop a new quality or way of being, like confidence for example, you must flex that part of your brain over and over again consistently. I was so jazzed up while diving into this topic because it’s something I’ve seen work powerfully in my own life. This is exactly why you guys must read his Innercise book!

“My biggest ‘why’ is to make sure that I use my life in a way that I am proud of, that God is proud of, that has the biggest, most positive impact on humankind, planet, and the universe so that I know that I didn’t waste my life.” -John Assaraf

You can connect with John Assaraf @johnassaraf on Instagram and Facebook. Make sure to also check out his website and Neurogym right here.

Go get John Assaraf’s new book “Innercise: The New Science to Unlock Your Brain’s Hidden Power” here at for $11 and get audios worth $200.

You can also listen to the full episode on SoundCloud, Apple Podcasts and Spotify.

If you find this episode valuable, be sure to leave a rating and review!

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