9 Website Tips to Get More Leads From Your Website
So, you want to learn some amazing website tips to get more leads from your website? You’re in the right place and the right frame of mind. This is something every smart entrepreneur, brand, influencer or business should be thinking about right now. Today, we live in a completely digital landscape. Everything, and I mean literally EVERYTHING, is online. It is more important now than ever before to be thinking about and investing in your web presence.
Your website is the backbone of your business. What is the first thing that potential clients or customers do when they hear about you, meet you or experience you in some way? They Google you. What do you hope pops up first in the google results? Your website. What do you hope happens once they land on your website? They turn into a paying client, customer or deal. BOOM. That’s how you get more leads from your website.
In this article, I am going to go over the top most important and most effective 9 website tips you can implement right now so that you can get more leads from your website and turn your site into a conversion machine! I’m super excited… are you?! Okay, great. Let’s get into it then.
1. Create a Powerful Above-The-Fold
This seems like such an obvious one to me but apparently it’s not because I’ve seen so many sites lately that are just killing themselves with a horribly optimized above-the-fold. Now, what do I mean by “above-the-fold”? This is the first section of your site that a user sees on their device (desktop computer, laptop, iphone or ipad) before they start scrolling. It is absolutely critical that you make this part of your website super optimized for three things:
A) Powerful positioning statement.
I cannot stress the importance of this element enough. This is your value proposition. It clearly and succinctly says who you are, what you provide and who you provide it for. And for the love of goodness, please please make sure it is benefit-driven. People don’t care what you do… they care about what they GET. Get it? 🙂
If you want to learn more about how to craft a powerful positioning statement, check out this helpful Forbes article on 4 Steps To Building A Compelling Value Proposition.
B) Your brand’s essence.
Okay, so what do I mean by essence? Well, first of all I just love this word because it doesn’t just sound amazing, it also really captures what I mean by this second point. Your brand’s essence is your brand experience. It is what you want users to feel and experience as soon as they land on your site. It is a representation of the character of your brand (or YOUR character if the brand is you).
I see a lot of brands and influencers missing this on their sites and it’s really sad because this is what creates rapport, credibility and connection with your audience. For instance, if you are a professional and you run a professional business but your website looks like something a high school student made… their experience of you will likely be that you are an amateur, not a professional. In the same way, imagine if a key characteristic of your brand is playful and fun but when a user goes to your site it feels rigid, boring and dull.
#FACT: 93% of users cite design as a reason they do not trust certain websites.
C) Your conversion goal.
A pretty website does nothing if it is not optimized for your conversion goal! And yes, this is super important to have clear as broad daylight above-the-fold on your website. The best place to put this is usually right next to your positioning statement.
Your conversion goal is what you want users to do when they land on your site. This is the journey or the funnel you want to take them through. and it usually takes the form of a button. Make this pop-out visibly in the center of the screen above-the-fold. The absolute maximum number of conversion goals you want on your above-the-fold is two.
2. Include Social Proof
This is not a point to gloss over. This is one of the most important website tips I can give you to cultivate credibility and get more leads from your website. There are lots of ways to create social proof on your website.
- Written testimonials
- Video testimonials
- Photos of customers with your product
- Screenshots of social comments
These days I highly encourage my clients to use video testimonials on their sites. Everything is moving toward video and video content is becoming rapidly more valuable than written. It also creates an extra layer of trust and credibility because videos are less likely to be “fake” or “forged” and users know that they require more effort for customers to create.
3. Make Sure Your Site is Mobile-Optimized
Notice how I did not say responsive. Yes, you want your site to be fully responsive –which just means it automatically adjusts its layout for different devices and screen sizes. This is old news. If your site isn’t responsive then honey, you got some waking up to do. This is a “duh” moment!
#FACT: More than 50% of global web traffic is global.
It’s no longer enough for a site to be responsive. The way a user consumes information on desktop or even iPad is very different than mobile. Mobile users are scrollers with short attention spans. You want to make sure to design and adjust your content and layout so that it is native to the way users consume information and take action on mobile.
#FACT: 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
4. Create Compelling Content
Your copy and visuals are key in converting a lead as they scroll through your site. Every single page of your site should be enrolling them into why they need to work with you, register for your event, sign up for your service, etc. Notice how I say enrolling and not selling. People’s filters on when they are being “sold” are so high now. They are constantly being sold to. The last thing you want is to sound like a used car salesman on your website.
Be authentic, create value and make your content about the customer! A big mistake I see is someone going on and on about why they are so great and neglecting the person who matters most here: the customer. Save your list of accolades and bragging for the about page. If a user wants to know about you, they know where to click.
The goal is to enroll them into your vision for what is possible for them by working with you. Evoke them into taking action!
5. Multiple Opportunities to Convert
I see many sites missing this. When my team and I design sites, we always provide an opportunity for the user to convert at almost every scroll. Now what does that mean exactly? It means once a conversion button is no longer visible, we make sure there is another one that is strategically placed in front of them again. You want to give them an opportunity to convert at almost every screen scroll.
On top of that, you should be strategically testing the call-to-action on these buttons. For example, a boring “Submit” button is much less enticing than “GET ACCESS NOW”.
6. Keep It Simple, Silly
Remove the extra fluff! Get to the point and get to it fast or else you are going to lose people! This can be in regards to your copy and messaging or certain components within your website. For example, if you have a long input form with a bunch of fields, remove the ones you don’t absolutely need. Usually First Name, Email and Message are enough. The less work you make a user have to do, the more likely they will do it.
7. Create a Video
Not everyone enjoys reading. Photos and visuals are definitely great and you want to have them on your site. But as they say… if a photo is worth a thousand words, then a video is worth millions!
Your video should be short and to the point. Again, remove the fluff. You will lose people seconds into your video if you are rambling and not getting straight into the point. You’ll definitely want to include your positioning statement or value proposition, keep the video under 3 minutes in length, and address a few of the most common objections before they buy from you so they feel seen, heard and understood. Also, make sure that your video is in a logical order so you don’t confuse or lose people!
8. Make Sure Your Site is Multiple Pages
I do not recommend one-page sites. Part of my background is in SEO, so one-pagers make me cringe (unless they are landing pages). You want your site to have at least around 8-10 pages. This includes your home, about, contact and other fundamental pages, but also some value-driven blog posts or articles. You can use tools like Google Keyword Planner or SEMRush to help you pick a keyword to target in your article so that your website can start showing up for certain keyword searches. I do this for all of my clients and it is very important.
I plan on writing a post about how to write SEO articles that will increase your site visibility and lead generation. Stay tuned! 🙂
9. Increase Your Site Speed
This is super critical and highly overlooked! In this hyper, super fast-paced, ADD world it is super important that your website is not taking a freakin’ light-year to load. On top of that, Google has indicated that site speed is one of the signals used in their algorithm to rank sites and pages.
#FACT: 40% of users leave sites that take more than 3 seconds to load.
My favorite free tool to check site speed is the Pingdom Website Speed Test.
Here are some basic things you can do to reduce your site load time:
- Remove any installed plugins that you do not use
- Enable file compression
- Optimize images (make sure your images are no larger than they need to be)
- Remove/reduce redirects (when one page redirects to another page)
- Use browser caching
- Check your server response time and your hosting to ensure it is equipped for the amount of traffic you’re getting
Whether you can implement all nine tactics now or even just three or four of them, you should see some vast improvements in your on-site conversion. If you have any questions or concerns, please comment below. Otherwise, I really hope you found this post useful!
To summarize everything from above, here are the 9 website tips to get more leads from your website:
- Create a powerful above-the-fold that captures your brand essence, has your positioning statement, and is optimized for your conversion goal with a call-to-action button.
- Display social proof in the form of testimonials, photos, screenshots or reviews.
- Make sure your site is mobile-optimized.
- Create compelling content in the form of written copy and visuals, video, etc.
- Give the user multiple opportunities to convert by placing CTA’s (Calls-To-Action) strategically throughout your site.
- Keep it simple, get to the point and remove the extra fluff!
- Film a 3-min video to build connection and put it front and center on your site.
- Make sure your site has multiple pages (no single-page sites).
- Increase your site speed.
There you have it! Now, let’s get to work. It’s time to implement these website tips so you can get more leads from your website. 🙂